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Catch Foods x ADMOTT

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Winner of Ad:Tech IAA Honours Award 2026 for OTT Innovation

ADMOTT enabled Catch Foods to move beyond traditional advertising by embedding the brand directly into culturally familiar cooking moments — creating stronger recall, higher attention, and more authentic audience engagement across premium OTT content.

AI-powered virtual brand integration that embedded Catch Hing and Catch Masala into culturally relevant kitchen moments across premium OTT content.

HAVAS Media

AGENCY

JioHotstar

PLATFORM

Anupama

SHOW

2D + 3D Virtual Brand Placement

FORMAT

Objective: Drive awareness and attention for Catch Hing & Masala launch among premium female audiences.

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What Was The Challenge?

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Catch Foods wanted to increase awareness and engagement for Catch Hing and Catch Masala by integrating the brand naturally into everyday cooking moments. The objective was to:

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Reach female audiences across premium OTT environments

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Build stronger contextual recall

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Align the brand with authentic kitchen and meal preparation moments

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Drive high-attention visibility without disrupting viewer experience

How Did We Solve It?

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ADMOTT leveraged its AI-powered scene intelligence platform to identify contextually relevant integration opportunities within Anupama — one of India’s most widely viewed daily shows.

ADMOTT’s AI and Machine Learning engine analyzed scene environments, character movement, and contextual relevance to identify the most effective placement opportunities.
By integrating the brand within culturally familiar kitchen moments, the campaign achieved stronger authenticity, deeper viewer connection, and higher attention value.

Using a mix of 2D and 3D Virtual Brand Placement (VBP), Catch Foods was seamlessly embedded into natural kitchen and cooking environments within the storyline.

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2D Virtual
Brand Placement

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3D Virtual
Brand Placement

Catch Foods creatives were strategically inserted into digital signages and contextual placements across key scenes to reinforce brand messaging and improve recall.

Catch Hing and Catch Masala products were integrated directly into kitchen preparation scenes, creating organic visibility during highly relevant cooking moments.

The campaign was executed across Connected TV, mobile, desktop, and tablet devices with high-impact visibility across premium audiences.

The Impact

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23

Total Brand In-view Time

Premium Reach Across 
Connected TV, Mobile, Desktop, And Tablet

​7.5m+ Views
Delivered

3 High-attention Instances 
Of Brand Integrations

ADMOTT enabled Catch Foods to move beyond traditional advertising by embedding the brand directly into culturally familiar cooking moments - creating stronger recall, higher attention, and more authentic audience engagement across premium OTT content.

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PHILIPS STEAMER x ADMOTT

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AI-powered virtual product placement that seamlessly integrated Philips Steamer into premium OTT storytelling moments.

JioHotstar

PLATFORM

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Showtime, MTV Roadies

SHOW

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2D + 3D Virtual Brand Placement

FORMAT

Objective: Drive awareness for Philips Foldable Steamer among premium urban audiences.

What Was The Challenge?

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Philips wanted to launch its foldable garment steamer in a way that felt native to premium OTT viewing experiences — without disrupting audience engagement. The brand needed:

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High-attention visibility

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Strong contextual relevance

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Association with “getting ready” and grooming moments

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Reach across affluent urban audiences consuming premium content on connected devices

How Did We Solve It?

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ADMOTT’s AI-powered scene intelligence engine identified high-context integration opportunities across premium OTT content.
For Showtime, Philips Steamer was seamlessly integrated into dressing and gromming scenes featuring the lead character, creating natural product visibility within the storyline.

For MTV Roadies, Philips creatives (TVC) were embedded into digital signages during high-energy challenge sequences — aligning product messaging with moments of performance, flexibility, and confidence.

The campaign delivered 100% Share of Voice across selected episodes on JioHotstar across CTV, mobile, desktop, and tablet environments.

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The Impact

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1.8M

Total Views Delivered Across
Both the Shows

35s

of Total Brand in-view Time across MTV ROADIES and SHOWTIME

35 seconds of cumulative brand visibility
within premium OTT content

16 cumulative high-attention instances
across key storytelling moments

Seamless contextual placement across
Connected TV, mobile, desktop, and tablet

Voltas Beko x ADMOTT

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AI-powered virtual brand placement that seamlessly integrated Voltas Beko’s festive product messaging into premium OTT storytelling environments.

JioHotstar

PLATFORM

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Anupama, Yeh Rishta Kya Kehlata Hai

SHOW

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2D Virtual Brand Placement

FORMAT

Objective: Drive awareness and visibility for Voltas Beko’s festive product range across premium OTT audiences.

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What Was The Challenge?

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Voltas Beko wanted to create strong festive-season visibility for its home appliance portfolio — including refrigerators, washing machines, and dishwashers — within highly engaging entertainment environments. The objective was to:

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Reach premium family audiences across OTT platforms

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Build stronger brand visibility during festive shopping season

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Integrate messaging naturally into daily content consumption

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Deliver high-attention exposure without interrupting viewer experience

How Did We Solve It?

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ADMOTT leveraged its AI-powered scene intelligence platform to identify high-visibility contextual placement opportunities across leading Hindi entertainment shows.


Using 2D Virtual Brand Placement (VBP), Voltas Beko creatives were seamlessly integrated into outdoor and environmental scenes within the storyline — creating natural visibility while maintaining viewing continuity.


The campaign was executed across Connected TV (CTV), Mobile, Desktop, Tablet

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By embedding festive messaging into familiar entertainment environments, the campaign maximized attention and contextual relevance among family audiences.

AI-Powered Contextual Placement

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ADMOTT’s AI and Machine Learning engine analyzed scenes, visibility zones, and audience attention moments to identify the most effective placement opportunities.
Virtual billboards and branded signages were strategically inserted into high-traffic outdoor scenes, enabling Voltas Beko to achieve seamless integration within premium OTT storytelling.


The contextual placement approach enhanced visibility while ensuring the brand messaging felt organic to the viewing experience.

By embedding festive messaging into familiar entertainment environments, the campaign maximized attention and contextual relevance among family audiences.

The Impact

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2.43M

Total Views Delivered Across
Both the Shows

38s

of Total Brand in-view Time across Anupama and Yeh Rishta Kya Kehlata Hai

4 cumulative high-attention instances
across key storytelling moments

High contextual recall
during festive consumption periods

Seamless integration across
leading Hindi entertainment content

35 seconds of cumulative brand visibility
within premium OTT content

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